The Tijuana Tourism and Conventions Committee is a fundamental organization for the city's economic and tourism development.

Established on December 10, 1966, its purpose is to strengthen the promotion of the destination, its positioning, image, and tourism offerings.

Among the Committee's functions are promotion, planning, and marketing to showcase the city's iconic landmarks and events. Attracting congresses and conventions to Tijuana is one of its primary functions, as is implementing strategies to attract national and international visitors, thereby generating employment and economic benefits.

All of this is achieved through collaboration with the public and private sectors to consolidate Tijuana as a destination for meetings, business, and leisure, leveraging its connectivity and hotel offerings.

MISSION

To position Tijuana as the city where the nation begins by promoting and strengthening tourism.

VISION

To establish Tijuana as one of Mexico's leading border tourist destinations, characterized by its multifaceted appeal.